Beauty Trends to Look Forward to in 2021
According to all the top Beauty Blog , it is predicted that 2021 will bring revolution in the beauty industry. For the last few years, it seems like we've heard of nothing in the beauty industry but K-beauty: the K-beauty 10-step skincare routine; the K-beauty sheet mask boom; K-beauty tech innovation; and so on. The movement has bred a generation of serial product users who are addicted to using multiple products every day. According to the Environmental Working Group, the average US woman uses nine products each day, containing around 126 different ingredients in total. As outlined in the Big ideas 2021 Beauty however, there is an end in sight to this perceived need for more, with many consumers adopting a 'buy less, buy better', mentality and looking to shrink their beauty regime down to functional, results-driven products only. Driving this about-turn are a couple of mindsets: first up is the now prevalent awareness around packaging waste and overconsumption. Accordin...